HUGO REVERSED eau de toilette spray 125 ml

FOR THE INDIVIDUAL WHO EMBRACES THE UNUSUAL HUGO REVERSED by Hugo Boss is a men's Eau de Toilette crafted within the Woody Aromatic fragrance category. Released in 2019, its design draws inspiration from the HUGO REVERSED fashion collection. This latest addition to the HUGO series offers a surprising freshness akin to a zesty citrus drink, integrating sophisticated woody elements that foster a unique blend, encouraging us to perceive it from a different viewpoint. Marketed as a fragrance for the younger generation, it opens with vibrant citrus tones of Calabrian bergamot and grapefruit, transitions to an aromatic heart enriched with rejuvenating rosemary, and concludes with a base of Haitian vetiver. THE BOTTLE. It exudes a youthful and minimalist charm. The design reflects the essence of the Reversed man—straightforward, impactful, and free from pretension. The white, opaque bottle conceals the fragrance within, featuring a distinctive canteen-style cap. The logo appears in black, cleverly positioned as if viewed in a mirror. EXPLORE THE UNIVERSE. This fragrance encourages a journey toward understanding the significance of shifting our perspective in today’s world. Nothing is solely definable, especially in fashion; let’s alter the lens through which we perceive our lives and surroundings. GROWTH. With this launch, the brand aims to encapsulate its evolutionary journey since the debut of the first HUGO in 1995, showcasing a youthful, trendy, and relaxed character that resonates with the modern youth.