BARE MINERALS introduces its Original Liquid Foundation, crafted from a select number of ingredients. Daily use of this formulation enhances skin texture thanks to its innovative clean and vegan composition, which includes only half as many ingredients compared to typical liquid foundations* and is free from silicones, parabens, talc, and oils. Over four weeks, this treatment-based formula effectively reduces the appearance of pores and redness, leading to visibly improved skin.**
With an airy feel and a radiant finish, it offers medium coverage that mimics a second-skin effect, while lasting throughout the day without blocking pores, irritating the skin, or settling into fine lines. Additionally, it features mineral sun protection to shield against harmful UVA/UVB rays. The foundation is available in a selection of 30 shades, accommodating various skin tones and types.
*This is based on the average ingredient count of 20 top-selling foundations, excluding pigments, from NPD US Makeup Sales between January and December 2019. **This information comes from clinical testing involving 61 participants over four weeks.
Key features include:
- Vegan formulation
- Cruelty-free: not tested on animals
- 88% ingredients sourced from nature
- Dermatologically tested
- Hypoallergenic properties
- Non-comedogenic: won’t clog pores or cause breakouts
- Ophthalmologically tested
The clean formula boasts an absence of silicones, oils, gluten, talc, nuts, parabens, formaldehyde, synthetic fragrances, triclosan, triclocarban, mineral oil, chemical sunscreens, coal tar, and propylene glycol. The packaging of the Original Liquid Mineral Foundation is equipped with a dosing system designed to use every bit of product effectively. Its rotating cap allows for safe storage of the dispenser, preventing leaks or damage.
MEASURABLE OUTCOMES:
- 27% reduction in visible pores*
- 20% decrease in redness*
- 100% of participants saw improvements in pores and redness within just one week.**
*Results from a clinical study involving 61 individuals over four weeks. **Satisfaction survey conducted with 59 participants over one week.
